{"id":10446,"date":"2025-11-05T14:20:21","date_gmt":"2025-11-05T13:20:21","guid":{"rendered":"https:\/\/moon-hospitality.com\/?p=10446"},"modified":"2025-11-05T14:20:23","modified_gmt":"2025-11-05T13:20:23","slug":"marques-hotelieres-independantes-lalternative-aux-grands-groupes","status":"publish","type":"post","link":"https:\/\/moon-hospitality.com\/en\/marques-hotelieres-independantes-lalternative-aux-grands-groupes\/","title":{"rendered":"<p>Independent hotel brands: the alternative to major groups.<\/p>"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10446\" class=\"elementor elementor-10446\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3404bb5a e-flex e-con-boxed e-con e-parent\" data-id=\"3404bb5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23b0d617 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23b0d617\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be64a25 elementor-widget elementor-widget-heading\" data-id=\"5be64a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marques h\u00f4teli\u00e8res ind\u00e9pendantes : l\u2019alternative aux grands groupes.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1147108e elementor-widget elementor-widget-heading\" data-id=\"1147108e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nouveau souffle dans l\u2019h\u00f4tellerie urbaine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ef4e66 e-con-full e-flex e-con e-child\" data-id=\"34ef4e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5267bf elementor-widget elementor-widget-post-info\" data-id=\"4d5267bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3258abe elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>5 November 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b022a26 elementor-widget elementor-widget-text-editor\" data-id=\"1b022a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Temps de lecture : 6 minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b899995 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7b899995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b232b2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18b232b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-9-scaled.webp\" class=\"attachment-large size-large wp-image-9566\" alt=\"CANAPE CO-WORKING\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-9-scaled.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-9-768x512.webp 768w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-625c8bc9 e-flex e-con-boxed e-con e-parent\" data-id=\"625c8bc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d71f1bf e-con-full e-flex e-con e-child\" data-id=\"d71f1bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a702cb1 elementor-widget elementor-widget-heading\" data-id=\"a702cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 RETENIR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96cc0d animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"c96cc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>L'article en quelques infos<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e01c73c e-con-full e-flex e-con e-child\" data-id=\"e01c73c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb1682a e-grid e-con-full e-con e-child\" data-id=\"cb1682a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf7775 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"6bf7775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"62\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">des h\u00f4tels en France sont ind\u00e9pendants<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4827d5 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"d4827d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"40\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">des investisseurs h\u00f4teliers privil\u00e9gient les projets ind\u00e9pendants<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b9133 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"58b9133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"70\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">des voyageurs urbains pr\u00e9f\u00e8rent s\u00e9journer dans un h\u00f4tel ind\u00e9pendant<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5f9d5 elementor-widget elementor-widget-spacer\" data-id=\"4f5f9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd3b030 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1cd3b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN BREF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d6107c animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"62d6107c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>dans cet article <\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381e39ff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"381e39ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Longtemps domin\u00e9 par les grands groupes internationaux, le paysage h\u00f4telier voit aujourd\u2019hui \u00e9merger une g\u00e9n\u00e9ration de <b>marques ind\u00e9pendantes<\/b> capables de s\u00e9duire une client\u00e8le \u00e0 la recherche de sens, de proximit\u00e9 et d\u2019\u00e9motion. En 2024, les h\u00f4tels ind\u00e9pendants repr\u00e9sentaient <b>\u2248 62,3 % du march\u00e9 h\u00f4telier fran\u00e7ais<\/b> (en part de march\u00e9) contre les groupes de cha\u00eenes.<\/p><p class=\"p1\">\u00c0 Paris comme dans les grandes m\u00e9tropoles europ\u00e9ennes, ces acteurs repensent l\u2019hospitalit\u00e9 avec <b>plus d\u2019agilit\u00e9, d\u2019identit\u00e9 et de libert\u00e9<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b495072 elementor-widget elementor-widget-text-editor\" data-id=\"b495072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Dans cet article :<\/strong><\/p><ol class=\"ol1\"><li style=\"list-style-type: none;\"><ol class=\"ol1\"><li class=\"li1\"><a href=\"#sommaire1\"><span style=\"text-decoration: underline;\"><span class=\"s1\">L&rsquo;agilit\u00e9, un levier de performance durable<br \/><\/span><\/span><\/a><\/li><li><a href=\"#sommaire2\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Identit\u00e9 et ancrage local : l\u2019ADN des h\u00f4tels ind\u00e9pendants<br \/><\/span><\/span><\/a><\/li><li><a href=\"#sommaire3\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Un mod\u00e8le plus rentable qu\u2019il n\u2019y para\u00eet<\/span><\/span><\/a><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6456747 elementor-widget elementor-widget-menu-anchor\" data-id=\"6456747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a02b6 e-flex e-con-boxed e-con e-parent\" data-id=\"44a02b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32fa8c6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"32fa8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. L\u2019agilit\u00e9, un levier de performance durable\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5fb5b animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"aa5fb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>\nUne libert\u00e9 strat\u00e9gique qui favorise l\u2019innovation et la r\u00e9activit\u00e9 sur un march\u00e9 en constante \u00e9volution.<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1121327 e-con-full e-flex e-con e-child\" data-id=\"1121327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e48d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b4e48d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Contrairement aux cha\u00eenes standardis\u00e9es, les h\u00f4tels ind\u00e9pendants peuvent <b>ajuster leur strat\u00e9gie en temps r\u00e9el<\/b> :<\/p><ol class=\"ol1\"><li class=\"li1\">adaptation rapide aux nouvelles tendances de voyage (staycation, workation, micro-s\u00e9jours),<\/li><li class=\"li1\">d\u00e9cisions directes sans validation hi\u00e9rarchique,<\/li><li class=\"li1\">partenariats locaux sur mesure.<\/li><\/ol><p>\u00a0<\/p><p class=\"p1\">Cette <b>souplesse op\u00e9rationnelle<\/b> leur permet d\u2019innover sans contrainte que ce soit dans l\u2019exp\u00e9rience client, la gastronomie ou la communication.<\/p><p class=\"p1\">R\u00e9sultat : des <b>concepts uniques<\/b>, ancr\u00e9s dans leur quartier, capables de cr\u00e9er un lien sinc\u00e8re avec leur communaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fba85 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67fba85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-20-min-scaled.webp\" class=\"attachment-large size-large wp-image-9554\" alt=\"CO-WORKING ORDINATEUR\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-20-min-scaled.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-20-min-768x512.webp 768w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9430eae e-con-full e-flex e-con e-parent\" data-id=\"9430eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe08f1a elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"fe08f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"6873\" class=\"elementor elementor-6873\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0157b73 e-flex e-con-boxed e-con e-parent\" data-id=\"0157b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e351819 elementor-absolute elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e351819\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"228\" height=\"326\" viewBox=\"0 0 228 326\" fill=\"none\"><circle cx=\"163\" cy=\"163\" r=\"162\" stroke=\"#BCA051\" stroke-width=\"2\"><\/circle><circle cx=\"163\" cy=\"163\" r=\"149\" stroke=\"#BCA051\" stroke-width=\"2\" stroke-dasharray=\"4 4\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5868c77 e-con-full e-flex e-con e-child\" data-id=\"5868c77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d7509 elementor-widget elementor-widget-heading\" data-id=\"f5d7509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Envie de conna\u00eetre les derni\u00e8res tendances, nos prochains projets ou \u00e9v\u00e8nements priv\u00e9s ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5ca2e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"df5ca2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulaire de newsletter\" aria-label=\"Formulaire de newsletter\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6873\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"df5ca2e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Histoire\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"583\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-profil elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-profil\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJe suis\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[profil]\" id=\"form-field-profil\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"Investisseur\">Investisseur<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Agent\">Agent<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Talent\">Talent<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Autre\">Autre<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-communications elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-communications\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tRecevoir communications\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[communications]\" id=\"form-field-communications\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-communications\">J\u2019accepte de recevoir d\u2019autres communications de Moon Hospitality.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'abonner<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf13a1d e-flex e-con-boxed e-con e-child\" data-id=\"4bf13a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db1e06b e-con-full e-flex e-con e-child\" data-id=\"db1e06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e16392 elementor-widget elementor-widget-menu-anchor\" data-id=\"2e16392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ded62 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"84ded62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Identit\u00e9 et ancrage local : l\u2019ADN des h\u00f4tels ind\u00e9pendants\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b004f73 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"b004f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>\nDes lieux authentiques qui valorisent le territoire et renforcent le lien \u00e9motionnel avec les voyageurs.<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71396be e-con-full e-flex e-con e-child\" data-id=\"71396be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8f4ed elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ad8f4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"608\" height=\"405\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/DSC5503-2.webp\" class=\"attachment-large size-large wp-image-10466\" alt=\"Chambre Joli M\u00f4me Paris\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/DSC5503-2.webp 608w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/DSC5503-2-18x12.webp 18w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd2c54 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7fd2c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">\u00c0 Paris, les <b>h\u00f4tels ind\u00e9pendants<\/b> comme <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.maisonmere.co\/fr\/\"><b>Maison M\u00e8re<\/b><\/a><\/span> ou <span style=\"text-decoration: underline;\"><a href=\"https:\/\/batignolles.joli-mome.co\/\"><b>Joli M\u00f4me<\/b><\/a><\/span> illustrent parfaitement cette tendance :<\/p>\n<ol class=\"ol1\">\n<li class=\"li1\">Des adresses \u00e0 taille humaine, pens\u00e9es comme des <b>maisons de quartier<\/b> ;<\/li>\n<li class=\"li1\">Une <b>d\u00e9coration singuli\u00e8re<\/b> qui raconte une histoire, plut\u00f4t qu\u2019un code standardis\u00e9 ;<\/li>\n<li class=\"li1\">Des <b>partenariats locaux<\/b> (artisans, artistes, producteurs) qui valorisent l\u2019\u00e9conomie du territoire ;<\/li>\n<li class=\"li1\">Une communication incarn\u00e9e, centr\u00e9e sur les personnes plut\u00f4t que sur la marque.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p class=\"p1\">Cet <b>ancrage local<\/b> cr\u00e9e une vraie valeur \u00e9motionnelle pour les voyageurs, mais aussi un <b>avantage concurrentiel durable<\/b> pour les investisseurs : un positionnement clair, difficile \u00e0 copier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2319156 e-flex e-con-boxed e-con e-child\" data-id=\"2319156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e42468 elementor-widget elementor-widget-menu-anchor\" data-id=\"7e42468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65703f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f65703f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Un mod\u00e8le plus rentable qu\u2019il n\u2019y para\u00eet\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58dfcd0 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"58dfcd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Une rentabilit\u00e9 fond\u00e9e sur la diff\u00e9renciation, la ma\u00eetrise des co\u00fbts et la valeur humaine.<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55a53c elementor-widget elementor-widget-text-editor\" data-id=\"e55a53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Contrairement aux id\u00e9es re\u00e7ues, <strong>l\u2019h\u00f4tel ind\u00e9pendant ne rime pas <\/strong>forc\u00e9ment<strong> avec fragilit\u00e9 \u00e9conomique.<\/strong><\/p><p class=\"p1\">D\u00e9lest\u00e9s des lourdes redevances de franchise et des standards impos\u00e9s par les grandes enseignes, ces \u00e9tablissements conservent une plus large part de leurs revenus et b\u00e9n\u00e9ficient d\u2019une agilit\u00e9 op\u00e9rationnelle pr\u00e9cieuse. Leur ind\u00e9pendance leur permet de se <strong>diff\u00e9rencier par l\u2019exp\u00e9rience<\/strong>, l\u2019\u00e9motion et le sens du lieu, des atouts qui justifient souvent un tarif moyen (ADR) sup\u00e9rieur.<\/p><p class=\"p1\">Selon une \u00e9tude internationale men\u00e9e par STR, les h\u00f4tels ind\u00e9pendants enregistrent m\u00eame un RevPAR sup\u00e9rieur \u00e0 celui des cha\u00eenes standardis\u00e9es, malgr\u00e9 un taux d\u2019occupation parfois plus faible.<\/p><p class=\"p1\">Ce mod\u00e8le, fond\u00e9 sur la singularit\u00e9 et la <strong>ma\u00eetrise des co\u00fbts<\/strong>, d\u00e9montre qu\u2019une <strong>h\u00f4tellerie \u00e0 taille humaine<\/strong> peut \u00eatre aussi performante qu\u2019inspirante sur le plan financier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f2ecd elementor-widget elementor-widget-image\" data-id=\"36f2ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"930\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-29813939-scaled-e1762280721220.webp\" class=\"attachment-large size-large wp-image-10467\" alt=\"Avenir de l&#039;h\u00f4tellerie\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-29813939-scaled-e1762280721220.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-29813939-scaled-e1762280721220-768x279.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-29813939-scaled-e1762280721220-1536x558.webp 1536w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-29813939-scaled-e1762280721220-2048x744.webp 2048w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/11\/pexels-jakubzerdzicki-29813939-scaled-e1762280721220-18x7.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-049f13c e-flex e-con-boxed e-con e-parent\" data-id=\"049f13c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6af8b9 e-con-full e-flex e-con e-child\" data-id=\"f6af8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f4e09 elementor-widget elementor-widget-heading\" data-id=\"f5f4e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'exemple de Moon Hospitality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd91efe animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"bd91efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>R\u00e9inventer l\u2019h\u00f4tellerie urbaine \u00e0 travers des projets porteurs de sens et de valeur.<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cdfbc elementor-widget elementor-widget-text-editor\" data-id=\"a7cdfbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">En accompagnant la cr\u00e9ation et le repositionnement d\u2019h\u00f4tels ind\u00e9pendants comme Maison M\u00e8re ou Joli M\u00f4me, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/moon-hospitality.com\/\"><b>Moon Hospitality<\/b><\/a><\/span> prouve qu\u2019il est possible de <b>combiner rentabilit\u00e9 et authenticit\u00e9<\/b>.<\/p>\n<p class=\"p1\">Nos \u00e9quipes con\u00e7oivent des projets o\u00f9 <b>l\u2019investissement immobilier et l\u2019exp\u00e9rience h\u00f4teli\u00e8re se nourrissent mutuellement<\/b>, au service d\u2019une hospitalit\u00e9 contemporaine et humaine.<\/p>\n<p class=\"p1\"><b>L\u2019ind\u00e9pendance comme promesse d\u2019avenir.<\/b><b><\/b><\/p>\n<p class=\"p1\">Les <b>marques h\u00f4teli\u00e8res ind\u00e9pendantes<\/b> ne cherchent pas \u00e0 rivaliser avec les g\u00e9ants du secteur : elles incarnent une autre voie.<\/p>\n<p class=\"p1\">Plus cr\u00e9atives, plus r\u00e9actives, plus proches de leurs h\u00f4tes et de leurs quartiers, elles r\u00e9pondent aux attentes d\u2019une client\u00e8le en qu\u00eate de sens et aux investisseurs \u00e0 la recherche de projets diff\u00e9renciants.<\/p>\n<p class=\"p1\">Chez Moon Hospitality, nous croyons \u00e0 la force des identit\u00e9s singuli\u00e8res.<\/p>\n<p class=\"p1\">C\u2019est dans la libert\u00e9 de cr\u00e9er que se construit la valeur durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa33b2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9aa33b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa86344 e-con-full e-flex e-con e-child\" data-id=\"fa86344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e7f0e1 e-con-full e-flex e-con e-child\" data-id=\"4e7f0e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81685cd elementor-widget elementor-widget-heading\" data-id=\"81685cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partagez cet article !<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e662ccd e-con-full e-flex e-con e-child\" data-id=\"e662ccd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce33bbd elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ce33bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0937e animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8e0937e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35a1570 elementor-widget elementor-widget-heading\" data-id=\"35a1570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">explorez notre univers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b586626 elementor-widget elementor-widget-html\" data-id=\"b586626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Plongez dans la diversit\u00e9 de Moon hospitality<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7c8d1 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"fc7c8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;c452ab2&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b02&quot;,&quot;_id&quot;:&quot;4ed7c61&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;37a62b7&quot;}],&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e5a65 e-flex e-con-boxed e-con e-child\" data-id=\"72e5a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-0977cfe e-con-full e-flex e-con e-child\" data-id=\"0977cfe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/differenciation\/\">\n\t\t<div class=\"elementor-element elementor-element-b4cf7fa e-con-full e-flex e-con e-child\" data-id=\"b4cf7fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9726df2 e-con-full e-flex e-con e-child\" data-id=\"9726df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261ae01 elementor-widget elementor-widget-heading\" data-id=\"261ae01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">nos m\u00e9tiers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d644e5 elementor-widget elementor-widget-text-editor\" data-id=\"5d644e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019expertise de Moon Hospitality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ef1c9 elementor-widget elementor-widget-image\" data-id=\"09ef1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"618\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1.webp\" class=\"attachment-large size-large wp-image-5336\" alt=\"Chiffres - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1.webp 780w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1-768x608.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1-15x12.webp 15w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deeaf98 e-flex e-con-boxed e-con e-child\" data-id=\"deeaf98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-e8dedc0 e-con-full e-flex e-con e-child\" data-id=\"e8dedc0\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/differenciation\/\">\n\t\t<div class=\"elementor-element elementor-element-4e67d47 e-con-full e-flex e-con e-child\" data-id=\"4e67d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b48ba2 e-con-full e-flex e-con e-child\" data-id=\"2b48ba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1309758 elementor-widget elementor-widget-heading\" data-id=\"1309758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Diff\u00e9renciation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb26a77 elementor-widget elementor-widget-text-editor\" data-id=\"fb26a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visionnaire et Performante<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee68e4 elementor-widget elementor-widget-image\" data-id=\"2ee68e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"620\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1.webp\" class=\"attachment-large size-large wp-image-5323\" alt=\"Valeurs - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1.webp 780w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1-768x610.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1-15x12.webp 15w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b25a5 e-flex e-con-boxed e-con e-child\" data-id=\"82b25a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-9df02b5 e-con-full e-flex e-con e-child\" data-id=\"9df02b5\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/investir-avec-nous\/\">\n\t\t<div class=\"elementor-element elementor-element-ed6871c e-con-full e-flex e-con e-child\" data-id=\"ed6871c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15f7088 e-con-full e-flex e-con e-child\" data-id=\"15f7088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4976e28 elementor-widget elementor-widget-heading\" data-id=\"4976e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">INVESTir avec nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdd03f elementor-widget elementor-widget-text-editor\" data-id=\"7bdd03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investissements s\u00fbrs et rentables<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f922767 elementor-widget elementor-widget-image\" data-id=\"f922767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"310\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality.webp\" class=\"attachment-large size-large wp-image-6166\" alt=\"Le groupe - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality.webp 390w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality-15x12.webp 15w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca378d3 e-flex e-con-boxed e-con e-parent\" data-id=\"ca378d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2955499 elementor-widget elementor-widget-menu-anchor\" data-id=\"2955499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les h\u00f4tels ind\u00e9pendants s\u2019imposent comme une alternative durable aux grands groupes.<br \/>\nEntre agilit\u00e9, identit\u00e9 locale et rentabilit\u00e9 ma\u00eetris\u00e9e, Moon Hospitality illustre ce nouveau mod\u00e8le d\u2019hospitalit\u00e9 plus humaine et inspir\u00e9e.<\/p>","protected":false},"author":4,"featured_media":9566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Marques h\u00f4teli\u00e8res ind\u00e9pendantes : l\u2019alternative aux grands groupes.","_seopress_titles_desc":"Les h\u00f4tels ind\u00e9pendants r\u00e9inventent l\u2019hospitalit\u00e9 : authenticit\u00e9, agilit\u00e9 et rentabilit\u00e9 au c\u0153ur du mod\u00e8le d\u00e9fendu par Moon Hospitality.","_seopress_robots_index":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement-hotelier"],"_links":{"self":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/10446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=10446"}],"version-history":[{"count":5,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/10446\/revisions"}],"predecessor-version":[{"id":10495,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/10446\/revisions\/10495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/media\/9566"}],"wp:attachment":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=10446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=10446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=10446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}