{"id":10614,"date":"2025-12-17T19:00:00","date_gmt":"2025-12-17T18:00:00","guid":{"rendered":"https:\/\/moon-hospitality.com\/?p=10614"},"modified":"2025-12-17T18:29:24","modified_gmt":"2025-12-17T17:29:24","slug":"bilan-2025-et-perspectives-2026-de-linvestissement-hotelier-en-france-tendances-investissement-hotelier-2026","status":"publish","type":"post","link":"https:\/\/moon-hospitality.com\/en\/bilan-2025-et-perspectives-2026-de-linvestissement-hotelier-en-france-tendances-investissement-hotelier-2026\/","title":{"rendered":"2025 Review and 2026 Outlook for Hotel Investment in France: Hotel Investment Trends 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10614\" class=\"elementor elementor-10614\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3404bb5a e-flex e-con-boxed e-con e-parent\" data-id=\"3404bb5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23b0d617 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23b0d617\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be64a25 elementor-widget elementor-widget-heading\" data-id=\"5be64a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Bilan 2025 et perspectives 2026 de l\u2019investissement h\u00f4telier en France : tendances investissement h\u00f4telier 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1147108e elementor-widget elementor-widget-heading\" data-id=\"1147108e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse du march\u00e9, dynamiques d\u2019investissement et opportunit\u00e9s \u00e0 horizon 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ef4e66 e-con-full e-flex e-con e-child\" data-id=\"34ef4e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5267bf elementor-widget elementor-widget-post-info\" data-id=\"4d5267bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3258abe elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>17 December 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b022a26 elementor-widget elementor-widget-text-editor\" data-id=\"1b022a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Temps de lecture : 6 minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b899995 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7b899995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b232b2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18b232b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/towfiqu-barbhuiya-B0q9AkKV6Mk-unsplash-scaled.webp\" class=\"attachment-large size-large wp-image-10636\" alt=\"\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/towfiqu-barbhuiya-B0q9AkKV6Mk-unsplash-scaled.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/towfiqu-barbhuiya-B0q9AkKV6Mk-unsplash-768x512.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/towfiqu-barbhuiya-B0q9AkKV6Mk-unsplash-1536x1025.webp 1536w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/towfiqu-barbhuiya-B0q9AkKV6Mk-unsplash-2048x1367.webp 2048w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/towfiqu-barbhuiya-B0q9AkKV6Mk-unsplash-18x12.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-625c8bc9 e-flex e-con-boxed e-con e-parent\" data-id=\"625c8bc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d71f1bf e-con-full e-flex e-con e-child\" data-id=\"d71f1bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a702cb1 elementor-widget elementor-widget-heading\" data-id=\"a702cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 RETENIR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96cc0d animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"c96cc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>L'article en quelques infos<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e01c73c e-con-full e-flex e-con e-child\" data-id=\"e01c73c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb1682a e-grid e-con-full e-con e-child\" data-id=\"cb1682a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf7775 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"6bf7775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t+\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"7\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">attendus sur le RevPAR en 2026 dans les grandes m\u00e9tropoles fran\u00e7aises<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4827d5 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"d4827d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t+\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"60\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">de transactions h\u00f4teli\u00e8res r\u00e9alis\u00e9es par des investisseurs priv\u00e9s<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b9133 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"58b9133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"2.5\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\tMd \u20ac\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">investis en h\u00f4tellerie en France en 2025<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5f9d5 elementor-widget elementor-widget-spacer\" data-id=\"4f5f9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd3b030 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1cd3b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN BREF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d6107c animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"62d6107c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>dans cet article <\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381e39ff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"381e39ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Apr\u00e8s deux ann\u00e9es de recomposition profonde du march\u00e9, 2025 a confirm\u00e9 le retour progressif des investisseurs sur l\u2019h\u00f4tellerie fran\u00e7aise. Dans un contexte de taux encore \u00e9lev\u00e9s mais stabilis\u00e9s, de <strong>reprise touristique solide<\/strong> et de <strong>transformation des usages<\/strong>, l\u2019h\u00f4tel s\u2019impose \u00e0 nouveau comme une classe d\u2019actifs r\u00e9siliente et strat\u00e9gique.<\/p><p class=\"p1\">Pour les investisseurs, banquiers et family offices, l\u2019enjeu n\u2019est plus seulement d\u2019investir, mais d\u2019<strong>investir mieux<\/strong> : typologie d\u2019actifs, positionnement, exploitation, cr\u00e9ation de valeur. \u00c0 l\u2019aube de 2026, Moon Hospitality propose une lecture chiffr\u00e9e et op\u00e9rationnelle des tendances investissement h\u00f4telier 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b495072 elementor-widget elementor-widget-text-editor\" data-id=\"b495072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Dans cet article :<\/strong><\/p><ol class=\"ol1\"><li style=\"list-style-type: none;\"><ol class=\"ol1\"><li class=\"li1\"><a href=\"#sommaire1\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Bilan 2025 : une reprise s\u00e9lective mais structurante<\/span><\/span><\/a><a href=\"#sommaire1\"><span style=\"text-decoration: underline;\"><span class=\"s1\"><br \/><\/span><\/span><\/a><\/li><li><a href=\"#sommaire2\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Tendances investissement h\u00f4telier 2026 : les signaux forts<\/span><\/span><\/a><a href=\"#sommaire2\"><span style=\"text-decoration: underline;\"><span class=\"s1\"><br \/><\/span><\/span><\/a><\/li><li><a href=\"#sommaire3\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Perspectives 2026 : opportunit\u00e9s et vigilance<\/span><\/span><\/a><\/li><li><a href=\"#sommaire4\"><span style=\"text-decoration: underline;\"><span class=\"s1\">L&rsquo;analyse de Moon Hospitality<\/span><\/span><\/a><\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6456747 elementor-widget elementor-widget-menu-anchor\" data-id=\"6456747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a02b6 e-flex e-con-boxed e-con e-parent\" data-id=\"44a02b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32fa8c6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"32fa8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Bilan 2025 : une reprise s\u00e9lective mais structurante\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5fb5b animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"aa5fb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>\nDes volumes en hausse, port\u00e9s par des actifs cibl\u00e9s\n<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1121327 e-con-full e-flex e-con e-child\" data-id=\"1121327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b803a79 e-grid e-con-full e-con e-child\" data-id=\"b803a79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0918746 elementor-widget elementor-widget-text-editor\" data-id=\"0918746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">En 2025, les volumes d\u2019investissement h\u00f4telier en France sont estim\u00e9s entre 2,2 et 2,5 milliards d\u2019euros, en progression par rapport \u00e0 2024, mais encore en-de\u00e7\u00e0 des niveaux records pr\u00e9-Covid. Cette reprise est n\u00e9anmoins qualitative.<\/p>\n<p class=\"p1\"><strong>Les transactions se sont concentr\u00e9es sur :<\/strong><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Les h\u00f4tels urbains bien positionn\u00e9s (3* et 4*)<\/li>\n<li class=\"li1\">Les actifs \u00e0 potentiel de repositionnement<\/li>\n<li class=\"li1\">Les destinations prime (Paris, grandes m\u00e9tropoles, zones touristiques \u00e9tablies)<\/li>\n<\/ul>\n<p class=\"p1\">Les investisseurs privil\u00e9gient des projets lisibles, avec une strat\u00e9gie claire de mont\u00e9e en gamme ou d\u2019hybridation des usages.<\/p>\n<p class=\"p3\"><b>Un march\u00e9 domin\u00e9 par les investisseurs priv\u00e9s<\/b><\/p>\n<p class=\"p1\">Contrairement aux cycles pr\u00e9c\u00e9dents, 2025 a vu une forte pr\u00e9sence :<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">d\u2019investisseurs priv\u00e9s et family offices<\/li>\n<li class=\"li1\">de groupes h\u00f4teliers int\u00e9gr\u00e9s<\/li>\n<li class=\"li1\">de clubs deals<\/li>\n<\/ul>\n<p class=\"p1\">Les institutionnels restent prudents, frein\u00e9s par le co\u00fbt du capital, tandis que les acteurs agiles tirent parti des fen\u00eatres d\u2019opportunit\u00e9s.<\/p>\n<p class=\"p3\"><b>Le retour en gr\u00e2ce de l\u2019exploitation<\/b><\/p>\n<p class=\"p1\">L\u2019ann\u00e9e 2025 a confirm\u00e9 un changement structurel : l\u2019exploitation h\u00f4teli\u00e8re est redevenue centrale dans la d\u00e9cision d\u2019investissement. Performance op\u00e9rationnelle, exp\u00e9rience client, diff\u00e9renciation et ma\u00eetrise des co\u00fbts sont d\u00e9sormais indissociables de la valeur immobili\u00e8re.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc871e elementor-widget elementor-widget-image\" data-id=\"ffc871e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-shkrabaanthony-5816299-scaled.webp\" class=\"attachment-large size-large wp-image-10646\" alt=\"\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-shkrabaanthony-5816299-scaled.webp 1707w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-shkrabaanthony-5816299-768x1152.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-shkrabaanthony-5816299-1024x1536.webp 1024w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-shkrabaanthony-5816299-1365x2048.webp 1365w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-shkrabaanthony-5816299-8x12.webp 8w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9430eae e-con-full e-flex e-con e-parent\" data-id=\"9430eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe08f1a elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"fe08f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"6873\" class=\"elementor elementor-6873\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0157b73 e-flex e-con-boxed e-con e-parent\" data-id=\"0157b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e351819 elementor-absolute elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e351819\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"228\" height=\"326\" viewBox=\"0 0 228 326\" fill=\"none\"><circle cx=\"163\" cy=\"163\" r=\"162\" stroke=\"#BCA051\" stroke-width=\"2\"><\/circle><circle cx=\"163\" cy=\"163\" r=\"149\" stroke=\"#BCA051\" stroke-width=\"2\" stroke-dasharray=\"4 4\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5868c77 e-con-full e-flex e-con e-child\" data-id=\"5868c77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d7509 elementor-widget elementor-widget-heading\" data-id=\"f5d7509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Envie de conna\u00eetre les derni\u00e8res tendances, nos prochains projets ou \u00e9v\u00e8nements priv\u00e9s ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5ca2e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"df5ca2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulaire de newsletter\" aria-label=\"Formulaire de newsletter\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6873\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"df5ca2e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"R\u00e9novation et repositionnement h\u00f4telier : Transformer un actif vieillissant en p\u00e9pite urbaine\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"9409\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-profil elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-profil\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJe suis\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[profil]\" id=\"form-field-profil\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"Investisseur\">Investisseur<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Agent\">Agent<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Talent\">Talent<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Autre\">Autre<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-communications elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-communications\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tRecevoir communications\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[communications]\" id=\"form-field-communications\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-communications\">J\u2019accepte de recevoir d\u2019autres communications de Moon Hospitality.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'abonner<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf13a1d e-flex e-con-boxed e-con e-child\" data-id=\"4bf13a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db1e06b e-con-full e-flex e-con e-child\" data-id=\"db1e06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e16392 elementor-widget elementor-widget-menu-anchor\" data-id=\"2e16392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ded62 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"84ded62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Tendances investissement h\u00f4telier 2026 : les signaux forts\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b004f73 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"b004f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>\nDes strat\u00e9gies value-add et repositionnement assum\u00e9es\n<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71396be e-con-full e-flex e-con e-child\" data-id=\"71396be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-227d1ea e-grid e-con-full e-con e-child\" data-id=\"227d1ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-891841f elementor-widget elementor-widget-image\" data-id=\"891841f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1849\" height=\"2560\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/ricardo-gomez-angel-WsEAiVwGrwo-unsplash-scaled.webp\" class=\"attachment-large size-large wp-image-10644\" alt=\"\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/ricardo-gomez-angel-WsEAiVwGrwo-unsplash-scaled.webp 1849w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/ricardo-gomez-angel-WsEAiVwGrwo-unsplash-768x1063.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/ricardo-gomez-angel-WsEAiVwGrwo-unsplash-1109x1536.webp 1109w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/ricardo-gomez-angel-WsEAiVwGrwo-unsplash-1479x2048.webp 1479w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/ricardo-gomez-angel-WsEAiVwGrwo-unsplash-9x12.webp 9w\" sizes=\"(max-width: 1849px) 100vw, 1849px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb5c0d elementor-widget elementor-widget-text-editor\" data-id=\"6fb5c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">La tendance investissement h\u00f4telier 2026 la plus marquante reste le repositionnement d\u2019actifs existants :<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">r\u00e9novation cibl\u00e9e plut\u00f4t que construction neuve<\/li>\n<li class=\"li1\">changement de cat\u00e9gorie ou de concept<\/li>\n<li class=\"li1\">cr\u00e9ation d\u2019exp\u00e9riences diff\u00e9renciantes<\/li>\n<\/ul>\n<p class=\"p1\">Chez Moon Hospitality, ces strat\u00e9gies permettent de g\u00e9n\u00e9rer de la valeur \u00e0 moyen terme tout en ma\u00eetrisant le risque.<\/p>\n<p class=\"p3\"><b>Hybridation des usages et nouveaux revenus<\/b><\/p>\n<p class=\"p1\">Les projets int\u00e9grant plusieurs fonctions (h\u00e9bergement, restauration, coworking, \u00e9v\u00e9nements, exp\u00e9riences locales) s\u00e9duisent fortement les investisseurs. Cette hybridation permet :<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">d\u2019augmenter le RevPAR global<\/li>\n<li class=\"li1\">de lisser la saisonnalit\u00e9<\/li>\n<li class=\"li1\">de capter une client\u00e8le locale en plus des voyageurs<\/li>\n<\/ul>\n<p class=\"p1\">\u00c0 ce titre, notre analyse sur l\u2019<b>h\u00f4tellerie hybride<\/b> illustre parfaitement cette dynamique.<\/p>\n<p class=\"p3\"><b>Mont\u00e9e en puissance du durable\u2026 <\/b><\/p>\n<p class=\"p1\">En 2026, la durabilit\u00e9 n\u2019est plus un argument marketing mais un crit\u00e8re de valorisation :<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">r\u00e9duction des co\u00fbts \u00e9nerg\u00e9tiques<\/li>\n<li class=\"li1\">attractivit\u00e9 bancaire accrue<\/li>\n<li class=\"li1\">conformit\u00e9 r\u00e9glementaire<\/li>\n<\/ul>\n<p class=\"p1\">Les projets int\u00e9grant une d\u00e9marche RSE r\u00e9aliste et mesurable b\u00e9n\u00e9ficient d\u2019un avantage comp\u00e9titif clair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-049f13c e-flex e-con-boxed e-con e-parent\" data-id=\"049f13c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f6af8b9 e-con-full e-flex e-con e-child\" data-id=\"f6af8b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5775bb1 e-con-full e-flex e-con e-child\" data-id=\"5775bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da4517b elementor-widget elementor-widget-menu-anchor\" data-id=\"da4517b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d3c14 elementor-widget elementor-widget-heading\" data-id=\"82d3c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Perspectives 2026 : opportunit\u00e9s et vigilance\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888c469 elementor-widget elementor-widget-html\" data-id=\"888c469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>\nO\u00f9 d\u00e9ployer le capital h\u00f4telier en 2026 ?\n<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cd0e6f e-grid e-con-full e-con e-child\" data-id=\"3cd0e6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d6dd5 elementor-widget elementor-widget-text-editor\" data-id=\"e5d6dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Perspectives 2026 : opportunit\u00e9s et vigilance<\/b><\/p><p class=\"p2\">Les perspectives 2026 sont globalement positives, sous r\u00e9serve de :<\/p><ul class=\"ul1\"><li class=\"li2\">maintenir une discipline sur les prix d\u2019acquisition<\/li><li class=\"li2\">int\u00e9grer des hypoth\u00e8ses de financement r\u00e9alistes<\/li><li class=\"li2\">anticiper les attentes clients et r\u00e9glementaires<\/li><\/ul><p class=\"p2\">Les opportunit\u00e9s se situent particuli\u00e8rement sur les h\u00f4tels ind\u00e9pendants \u00e0 fort potentiel de transformation dans les grandes villes et destinations secondaires dynamiques.<\/p><p class=\"p2\">Le <strong>bilan 2025<\/strong> confirme que l\u2019h\u00f4tellerie fran\u00e7aise reste une <strong>classe d\u2019actifs attractive<\/strong>, \u00e0 condition d\u2019adopter une approche strat\u00e9gique et op\u00e9rationnelle. Les <strong>tendances<\/strong> investissement h\u00f4telier <strong>2026<\/strong> dessinent un march\u00e9 plus mature, plus s\u00e9lectif, mais <strong>riche en opportunit\u00e9s<\/strong> pour les investisseurs accompagn\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d7736 elementor-widget elementor-widget-image\" data-id=\"82d7736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-cowomen-1058097-2041627-scaled.webp\" class=\"attachment-large size-large wp-image-10645\" alt=\"\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-cowomen-1058097-2041627-scaled.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-cowomen-1058097-2041627-768x512.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-cowomen-1058097-2041627-1536x1024.webp 1536w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-cowomen-1058097-2041627-2048x1365.webp 2048w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/12\/pexels-cowomen-1058097-2041627-18x12.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-923c641 elementor-widget elementor-widget-menu-anchor\" data-id=\"923c641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f4e09 elementor-widget elementor-widget-heading\" data-id=\"f5f4e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'analyse de Moon Hospitality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd91efe animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"bd91efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Les leviers cl\u00e9s pour ma\u00eetriser le risque et la performance<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cdfbc elementor-widget elementor-widget-text-editor\" data-id=\"a7cdfbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Pour 2026, nous observons <strong>trois leviers d\u00e9cisifs<\/strong> pour s\u00e9curiser un investissement h\u00f4telier :<\/p><ol class=\"ol1\"><li class=\"li1\">Une lecture fine des usages et des client\u00e8les<\/li><li class=\"li1\">Une strat\u00e9gie d\u2019exploitation pens\u00e9e d\u00e8s l\u2019acquisition<\/li><li class=\"li1\">Un pilotage actif post-ouverture<\/li><\/ol><p class=\"p1\">L\u2019investissement h\u00f4telier ne se limite plus \u00e0 l\u2019achat d\u2019un actif, mais \u00e0 la cr\u00e9ation d\u2019un projet global, immobilier et op\u00e9rationnel.<\/p><p class=\"p1\">D\u00e9couvrez notre approche sur la page <a href=\"https:\/\/moon-hospitality.com\/investir-avec-nous\/\"><span style=\"text-decoration: underline;\"><b>Investir avec nous<\/b><\/span><\/a>\u00a0de Moon Hospitality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa33b2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9aa33b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa86344 e-con-full e-flex e-con e-child\" data-id=\"fa86344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e7f0e1 e-con-full e-flex e-con e-child\" data-id=\"4e7f0e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81685cd elementor-widget elementor-widget-heading\" data-id=\"81685cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partagez cet article !<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e662ccd e-con-full e-flex e-con e-child\" data-id=\"e662ccd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce33bbd elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ce33bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0937e animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8e0937e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35a1570 elementor-widget elementor-widget-heading\" data-id=\"35a1570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">explorez notre univers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b586626 elementor-widget elementor-widget-html\" data-id=\"b586626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Plongez dans la diversit\u00e9 de Moon hospitality<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7c8d1 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"fc7c8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;c452ab2&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b02&quot;,&quot;_id&quot;:&quot;4ed7c61&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;37a62b7&quot;}],&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e5a65 e-flex e-con-boxed e-con e-child\" data-id=\"72e5a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-0977cfe e-con-full e-flex e-con e-child\" data-id=\"0977cfe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/differenciation\/\">\n\t\t<div class=\"elementor-element elementor-element-b4cf7fa e-con-full e-flex e-con e-child\" data-id=\"b4cf7fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9726df2 e-con-full e-flex e-con e-child\" data-id=\"9726df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261ae01 elementor-widget elementor-widget-heading\" data-id=\"261ae01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">nos m\u00e9tiers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d644e5 elementor-widget elementor-widget-text-editor\" data-id=\"5d644e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019expertise de Moon Hospitality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ef1c9 elementor-widget elementor-widget-image\" data-id=\"09ef1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"618\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1.webp\" class=\"attachment-large size-large wp-image-5336\" alt=\"Chiffres - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1.webp 780w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1-768x608.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1-15x12.webp 15w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deeaf98 e-flex e-con-boxed e-con e-child\" data-id=\"deeaf98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-e8dedc0 e-con-full e-flex e-con e-child\" data-id=\"e8dedc0\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/differenciation\/\">\n\t\t<div class=\"elementor-element elementor-element-4e67d47 e-con-full e-flex e-con e-child\" data-id=\"4e67d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b48ba2 e-con-full e-flex e-con e-child\" data-id=\"2b48ba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1309758 elementor-widget elementor-widget-heading\" data-id=\"1309758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Diff\u00e9renciation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb26a77 elementor-widget elementor-widget-text-editor\" data-id=\"fb26a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visionnaire et Performante<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee68e4 elementor-widget elementor-widget-image\" data-id=\"2ee68e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"620\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1.webp\" class=\"attachment-large size-large wp-image-5323\" alt=\"Valeurs - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1.webp 780w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1-768x610.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1-15x12.webp 15w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b25a5 e-flex e-con-boxed e-con e-child\" data-id=\"82b25a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-9df02b5 e-con-full e-flex e-con e-child\" data-id=\"9df02b5\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/investir-avec-nous\/\">\n\t\t<div class=\"elementor-element elementor-element-ed6871c e-con-full e-flex e-con e-child\" data-id=\"ed6871c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15f7088 e-con-full e-flex e-con e-child\" data-id=\"15f7088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4976e28 elementor-widget elementor-widget-heading\" data-id=\"4976e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">INVESTir avec nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdd03f elementor-widget elementor-widget-text-editor\" data-id=\"7bdd03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investissements s\u00fbrs et rentables<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f922767 elementor-widget elementor-widget-image\" data-id=\"f922767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"310\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality.webp\" class=\"attachment-large size-large wp-image-6166\" alt=\"Le groupe - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality.webp 390w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality-15x12.webp 15w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca378d3 e-flex e-con-boxed e-con e-parent\" data-id=\"ca378d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2955499 elementor-widget elementor-widget-menu-anchor\" data-id=\"2955499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une ann\u00e9e 2025 marqu\u00e9e par la reprise s\u00e9lective des investissements h\u00f4teliers, quelles sont les tendances cl\u00e9s et perspectives 2026 pour les investisseurs en France ? Analyse Moon Hospitality.<\/p>","protected":false},"author":4,"featured_media":8612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Bilan 2025 et perspectives 2026 de l\u2019investissement h\u00f4telier en France : tendances investissement h\u00f4telier 2026","_seopress_titles_desc":"Tendances investissement h\u00f4telier 2026 : bilan chiffr\u00e9 2025, perspectives 2026 et analyse experte de Moon Hospitality pour investisseurs.","_seopress_robots_index":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-10614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement-hotelier"],"_links":{"self":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/10614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=10614"}],"version-history":[{"count":5,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/10614\/revisions"}],"predecessor-version":[{"id":10652,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/10614\/revisions\/10652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/media\/8612"}],"wp:attachment":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=10614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=10614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=10614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}