{"id":9409,"date":"2025-06-20T15:37:21","date_gmt":"2025-06-20T13:37:21","guid":{"rendered":"https:\/\/moon-hospitality.com\/?p=9409"},"modified":"2025-10-02T17:18:58","modified_gmt":"2025-10-02T15:18:58","slug":"renovation-et-repositionnement-hotelier-transformer-un-actif-vieillissant-en-pepite-urbaine","status":"publish","type":"post","link":"https:\/\/moon-hospitality.com\/en\/renovation-et-repositionnement-hotelier-transformer-un-actif-vieillissant-en-pepite-urbaine\/","title":{"rendered":"R\u00e9novation et repositionnement h\u00f4telier : Transformer un actif vieillissant en p\u00e9pite urbaine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9409\" class=\"elementor elementor-9409\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3404bb5a e-flex e-con-boxed e-con e-parent\" data-id=\"3404bb5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23b0d617 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23b0d617\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be64a25 elementor-widget elementor-widget-heading\" data-id=\"5be64a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9novation et repositionnement h\u00f4telier : Transformer un actif vieillissant en p\u00e9pite urbaine<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1147108e elementor-widget elementor-widget-heading\" data-id=\"1147108e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Donner une nouvelle vie \u00e0 un actif h\u00f4telier gr\u00e2ce \u00e0 une strat\u00e9gie de repositionnement sur-mesure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34ef4e66 e-con-full e-flex e-con e-child\" data-id=\"34ef4e66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5267bf elementor-widget elementor-widget-post-info\" data-id=\"4d5267bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3258abe elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>20 June 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b022a26 elementor-widget elementor-widget-text-editor\" data-id=\"1b022a26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Temps de lecture : 6 minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b899995 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"7b899995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b232b2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-absolute elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18b232b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/LETICIA_ZICA_MM.2020-29-scaled.webp\" class=\"attachment-large size-large wp-image-9411\" alt=\"PHOTO CHANTIER MAISON M\u00c8RE\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/LETICIA_ZICA_MM.2020-29-scaled.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/LETICIA_ZICA_MM.2020-29-768x512.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/LETICIA_ZICA_MM.2020-29-1536x1024.webp 1536w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/LETICIA_ZICA_MM.2020-29-2048x1365.webp 2048w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/LETICIA_ZICA_MM.2020-29-18x12.webp 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-625c8bc9 e-flex e-con-boxed e-con e-parent\" data-id=\"625c8bc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d71f1bf e-con-full e-flex e-con e-child\" data-id=\"d71f1bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a702cb1 elementor-widget elementor-widget-heading\" data-id=\"a702cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c0 RETENIR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c96cc0d animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"c96cc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>L'article en quelques infos<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e01c73c e-con-full e-flex e-con e-child\" data-id=\"e01c73c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb1682a e-grid e-con-full e-con e-child\" data-id=\"cb1682a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf7775 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"6bf7775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"40\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">DEs voyageurs optent pour des voyages plus durables<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b9133 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"58b9133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"70\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\"> des clients se montrent r\u00e9ceptifs aux offres personnalis\u00e9es<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4827d5 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-funfact\" data-id=\"d4827d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-funfact.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n\t\t<div class=\"elementskit-funfact text-center     \">\n\t\t\t\n\t\t\t<div class=\"elementskit-funfact-inner position_top\">\n\t\t\t\t\t\t\t\t\t<div class=\"funfact-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"funfact-content\">\n\t\t\t\t\t<div class=\"number-percentage-wraper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"number-percentage\"\n\t\t\t\t\t\t      data-value=\"55\"\n\t\t\t\t\t\t      data-animation-duration=\"3500\"\n\t\t\t\t\t\t\t  data-style=\"static\">0<\/span>\n\t\t\t\t\t\t%\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<h3 class=\"funfact-title\">des voyageurs privil\u00e9gient des exp\u00e9riences locales<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5f9d5 elementor-widget elementor-widget-spacer\" data-id=\"4f5f9d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd3b030 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1cd3b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EN BREF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d6107c animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"62d6107c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>dans cet article <\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381e39ff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"381e39ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"201\" data-end=\"476\">En plein c\u0153ur des villes, de nombreux h\u00f4tels vieillissants dorment encore sur un potentiel inexploit\u00e9. Pourtant, ces b\u00e2timents bien situ\u00e9s peuvent devenir les joyaux d\u2019un nouveau chapitre h\u00f4telier.\u00a0<\/p><p data-start=\"201\" data-end=\"476\">La cl\u00e9 ? Un repositionnement h\u00f4telier strat\u00e9gique, \u00e0 la crois\u00e9e de l\u2019architecture, de l\u2019exp\u00e9rience client et de la vision entrepreneuriale.<\/p><p data-start=\"201\" data-end=\"476\">Chez Moon Hospitality, nous croyons \u00e0 la puissance de ces lieux de vie modulables, connect\u00e9s \u00e0 leur quartier et vecteurs de <strong data-start=\"947\" data-end=\"965\">valeur ajout\u00e9e<\/strong> pour les investisseurs. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/moon-hospitality.com\/realisations\/maison-mere\/\">Notre premi\u00e8re r\u00e9alisation<\/a><\/span>, <strong data-start=\"1020\" data-end=\"1035\">Maison M\u00e8re<\/strong>, en est l\u2019exemple parfait.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b495072 elementor-widget elementor-widget-text-editor\" data-id=\"b495072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Dans cet article :<\/strong><\/p><ol class=\"ol1\"><li class=\"li1\"><a href=\"#sommaire1\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Comprendre les enjeux du repositionnement h\u00f4telier<\/span><\/span><\/a><\/li><li><a href=\"#sommaire2\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Repositionnement h\u00f4telier : une strat\u00e9gie de cr\u00e9ation de valeur<\/span><\/span><\/a><\/li><li><a href=\"#sommaire3\"><span style=\"text-decoration: underline;\"><span class=\"s1\">De l\u2019H\u00f4tel de l\u2019Oc\u00e9an \u00e0 Maison M\u00e8re : l\u2019exemple d\u2019un repositionnement r\u00e9ussi<\/span><\/span><\/a><\/li><li class=\"li1\"><a href=\"#sommaire4\"><span style=\"text-decoration: underline;\"><span class=\"s1\">Moon Hospitality vous accompagne pour r\u00e9aliser un repositionnement r\u00e9ussi<\/span><\/span><\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6456747 elementor-widget elementor-widget-menu-anchor\" data-id=\"6456747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a02b6 e-flex e-con-boxed e-con e-parent\" data-id=\"44a02b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32fa8c6 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"32fa8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Comprendre les enjeux du repositionnement h\u00f4telier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa5fb5b animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"aa5fb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Optimiser les surfaces, diversifier les flux<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1121327 e-con-full e-flex e-con e-child\" data-id=\"1121327\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e48d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b4e48d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"769\" data-end=\"1044\">Le repositionnement h\u00f4telier consiste \u00e0 revaloriser un actif existant, non seulement sur le plan esth\u00e9tique, mais aussi dans <strong>sa<\/strong> <strong data-start=\"897\" data-end=\"979\">proposition de valeur, son positionnement marketing et son mod\u00e8le op\u00e9rationnel<\/strong>. Il ne s\u2019agit pas simplement de r\u00e9nover, mais de <strong data-start=\"1029\" data-end=\"1043\">r\u00e9inventer<\/strong>.<\/p><p data-start=\"1046\" data-end=\"1360\">Dans un march\u00e9 o\u00f9 les attentes des voyageurs \u00e9voluent rapidement (design, durabilit\u00e9, lieux hybrides, personnalisation&#8230;), les h\u00f4tels standardis\u00e9s perdent en attractivit\u00e9. \u00c0 l\u2019inverse, les \u00e9tablissements capables d\u2019offrir une exp\u00e9rience coh\u00e9rente et m\u00e9morable gagnent en performance \u00e9conomique et en valorisation.<\/p><p data-start=\"1362\" data-end=\"1499\">Repositionner, c\u2019est donc <strong data-start=\"1388\" data-end=\"1430\">cr\u00e9er de la valeur sur toute la cha\u00eene<\/strong> : pour les investisseurs, les clients et les \u00e9quipes d\u2019exploitation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fba85 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"67fba85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"433\" height=\"527\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MPC-3112_mpcstudio.fr-min-1.webp\" class=\"attachment-large size-large wp-image-9441\" alt=\"BAR NECTAR BY MAISON MERE\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MPC-3112_mpcstudio.fr-min-1.webp 433w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MPC-3112_mpcstudio.fr-min-1-10x12.webp 10w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9430eae e-con-full e-flex e-con e-parent\" data-id=\"9430eae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe08f1a elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"fe08f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"6873\" class=\"elementor elementor-6873\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0157b73 e-flex e-con-boxed e-con e-parent\" data-id=\"0157b73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e351819 elementor-absolute elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e351819\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"228\" height=\"326\" viewBox=\"0 0 228 326\" fill=\"none\"><circle cx=\"163\" cy=\"163\" r=\"162\" stroke=\"#BCA051\" stroke-width=\"2\"><\/circle><circle cx=\"163\" cy=\"163\" r=\"149\" stroke=\"#BCA051\" stroke-width=\"2\" stroke-dasharray=\"4 4\"><\/circle><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5868c77 e-con-full e-flex e-con e-child\" data-id=\"5868c77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d7509 elementor-widget elementor-widget-heading\" data-id=\"f5d7509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Envie de conna\u00eetre les derni\u00e8res tendances, nos prochains projets ou \u00e9v\u00e8nements priv\u00e9s ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5ca2e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"df5ca2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;50&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Formulaire de newsletter\" aria-label=\"Formulaire de newsletter\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6873\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"df5ca2e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"2025 : l\u2019ann\u00e9e id\u00e9ale pour investir en h\u00f4tellerie\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"9969\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-profil elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-profil\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tJe suis\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[profil]\" id=\"form-field-profil\" class=\"elementor-field-textual elementor-size-sm\">\n\t\t\t\t\t\t\t\t\t<option value=\"Investisseur\">Investisseur<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Agent\">Agent<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Talent\">Talent<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Autre\">Autre<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-first_name elementor-col-33\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-first_name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPr\u00e9nom\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[first_name]\" id=\"form-field-first_name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Pr\u00e9nom\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-communications elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-communications\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tRecevoir communications\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[communications]\" id=\"form-field-communications\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-communications\">J\u2019accepte de recevoir d\u2019autres communications de Moon Hospitality.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-50 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">S'abonner<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e16392 elementor-widget elementor-widget-menu-anchor\" data-id=\"2e16392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2319156 e-flex e-con-boxed e-con e-child\" data-id=\"2319156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f65703f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f65703f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Repositionnement h\u00f4telier : une strat\u00e9gie de cr\u00e9ation de valeur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58dfcd0 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"58dfcd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Une vision strat\u00e9gique pour les investisseurs <\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e55a53c elementor-widget elementor-widget-text-editor\" data-id=\"e55a53c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1580\" data-end=\"1902\">Un projet de repositionnement h\u00f4telier r\u00e9ussi repose sur trois leviers essentiels : la <strong data-start=\"1667\" data-end=\"1683\">localisation<\/strong>, le <strong data-start=\"1688\" data-end=\"1699\">concept<\/strong> et l\u2019<strong data-start=\"1705\" data-end=\"1733\">ex\u00e9cution op\u00e9rationnelle<\/strong>. L\u00e0 o\u00f9 certains voient une structure obsol\u00e8te, Moon Hospitality voit une opportunit\u00e9 de r\u00e9v\u00e9ler l\u2019\u00e2me du lieu tout en r\u00e9pondant aux nouvelles aspirations des voyageurs.<\/p><p data-start=\"1904\" data-end=\"2176\">Qu\u2019il s\u2019agisse d\u2019un changement de classement (passer de 3 \u00e0 4 \u00e9toiles), d\u2019un passage sous enseigne lifestyle, ou encore de la cr\u00e9ation d\u2019une marque ind\u00e9pendante, <strong data-start=\"2066\" data-end=\"2175\">le repositionnement h\u00f4telier permet de sortir des standards fig\u00e9s pour inventer une exp\u00e9rience sur mesure<\/strong>.<\/p><p data-start=\"664\" data-end=\"990\">L\u2019objectif premier du repositionnement est de <strong data-start=\"710\" data-end=\"749\">r\u00e9activer le d\u00e9sir autour d\u2019un lieu<\/strong>, en capitalisant sur ses forces tout en corrigeant ses faiblesses. Il s\u2019agit de construire une <strong data-start=\"883\" data-end=\"935\">exp\u00e9rience h\u00f4teli\u00e8re coh\u00e9rente et diff\u00e9renciante<\/strong>, align\u00e9e avec les nouvelles attentes des voyageurs :<\/p><ul data-start=\"991\" data-end=\"1163\"><li data-start=\"991\" data-end=\"1030\"><p data-start=\"993\" data-end=\"1030\">Recherche d\u2019authenticit\u00e9 et de sens<\/p><\/li><li data-start=\"1031\" data-end=\"1092\"><p data-start=\"1033\" data-end=\"1092\">Espaces hybrides (travail, d\u00e9tente, gastronomie, culture)<\/p><\/li><li data-start=\"1093\" data-end=\"1123\"><p data-start=\"1095\" data-end=\"1123\">Approche locale et durable<\/p><\/li><li data-start=\"1124\" data-end=\"1163\"><p data-start=\"1126\" data-end=\"1163\">Hyper-personnalisation des services<\/p><\/li><\/ul><p>\u00a0<\/p><p>Un repositionnement r\u00e9ussi permet ainsi de <strong data-start=\"1208\" data-end=\"1260\">capter une client\u00e8le \u00e0 plus forte valeur ajout\u00e9e<\/strong>, plus engag\u00e9e, et souvent pr\u00eate \u00e0 investir dans des exp\u00e9riences m\u00e9morables plut\u00f4t que dans un simple h\u00e9bergement.<\/p><p data-start=\"1904\" data-end=\"2176\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e42468 elementor-widget elementor-widget-menu-anchor\" data-id=\"7e42468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf13a1d e-flex e-con-boxed e-con e-parent\" data-id=\"4bf13a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db1e06b e-con-full e-flex e-con e-child\" data-id=\"db1e06b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84ded62 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"84ded62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. De l\u2019H\u00f4tel de l\u2019Oc\u00e9an \u00e0 Maison M\u00e8re : l\u2019exemple d\u2019un repositionnement r\u00e9ussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b004f73 animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"b004f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Maison M\u00e8re, Un resort urbain au c\u0153ur du 9e arrondissement<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71396be e-con-full e-flex e-con e-child\" data-id=\"71396be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8f4ed elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ad8f4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-12-scaled.webp\" class=\"attachment-large size-large wp-image-9433\" alt=\"salon courbe maison m\u00e8re\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-12-scaled.webp 2560w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2025\/06\/MaisonMerePart2-12-768x512.webp 768w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd2c54 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7fd2c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2266\" data-end=\"2538\"><a href=\"https:\/\/moon-hospitality.com\/realisations\/maison-mere\/\"><span style=\"text-decoration: underline;\">Premier projet<\/span><\/a> port\u00e9 par Moon Hospitality, l\u2019H\u00f4tel de l\u2019Oc\u00e9an, un 3 \u00e9toiles classique situ\u00e9 dans le 9e arrondissement de Paris, ne demandait qu\u2019\u00e0 rena\u00eetre. Nous l\u2019avons transform\u00e9 en <a href=\"https:\/\/moon-hospitality.com\/realisations\/maison-mere\/\"><span style=\"text-decoration: underline;\"><strong data-start=\"2425\" data-end=\"2440\">Maison M\u00e8re<\/strong><\/span><\/a>, un <strong data-start=\"2445\" data-end=\"2483\">resort urbain 4 \u00e9toiles lifestyle<\/strong> qui incarne une nouvelle fa\u00e7on de vivre l\u2019hospitalit\u00e9. Appartenant \u00e0 la <strong data-start=\"2273\" data-end=\"2291\">famille Temimi<\/strong> depuis plusieurs g\u00e9n\u00e9rations, il a \u00e9t\u00e9 \u00e9lu <strong data-start=\"2335\" data-end=\"2379\">Best of the Best par TripAdvisor en 2024<\/strong>, preuve de sa singularit\u00e9 et de la reconnaissance de ses publics.<\/p><p>Notre approche a \u00e9t\u00e9 globale :<\/p><ul><li><strong data-start=\"2575\" data-end=\"2607\">Repositionnement strat\u00e9gique<\/strong> : passage d\u2019un h\u00e9bergement fonctionnel \u00e0 un lieu de vie inspirant<\/li><li><strong data-start=\"2678\" data-end=\"2704\">Design et architecture<\/strong> : int\u00e9gration d\u2019espaces hybrides (restaurant, bar, coworking et galerie d&rsquo;art) dans un cadre chaleureux et identitaire<\/li><li><strong data-start=\"2822\" data-end=\"2858\">Personnalisation de l\u2019exp\u00e9rience<\/strong> : accueil personnalis\u00e9 , \u00e9v\u00e9nements culturels, programmation musicale\u2026<\/li><li><strong data-start=\"2949\" data-end=\"2965\">Performances<\/strong> : hausse du RevPAR, satisfaction client \u00e9lev\u00e9e, notori\u00e9t\u00e9 digitale accrue<\/li><\/ul><p data-start=\"3041\" data-end=\"3224\">\u00a0<\/p><p data-start=\"3041\" data-end=\"3224\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.maisonmere.co\/fr\/\">Maison M\u00e8re<\/a><\/span> est aujourd\u2019hui un <strong data-start=\"3072\" data-end=\"3112\">\u00e9tablissement h\u00f4telier<\/strong>, \u00e0 la crois\u00e9e du lifestyle, du local et du sur-mesure, un cas d\u2019\u00e9cole en mati\u00e8re de repositionnement h\u00f4telier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-049f13c e-flex e-con-boxed e-con e-parent\" data-id=\"049f13c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eae40e4 elementor-widget elementor-widget-menu-anchor\" data-id=\"eae40e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sommaire4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c092986 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c092986\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moon Hospitality vous accompagne pour r\u00e9aliser un repositionnement r\u00e9ussi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329368e animated-fast elementor-invisible elementor-widget elementor-widget-html\" data-id=\"329368e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Un accompagnement sur-mesure pour r\u00e9ussir votre projet h\u00f4telier<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d7614 elementor-widget elementor-widget-text-editor\" data-id=\"18d7614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un contexte post-COVID, o\u00f9 le <strong data-start=\"3304\" data-end=\"3326\">rendement h\u00f4telier<\/strong> est de plus en plus li\u00e9 \u00e0 l\u2019exp\u00e9rience client et \u00e0 l\u2019agilit\u00e9 op\u00e9rationnelle, <strong data-start=\"3404\" data-end=\"3496\">repositionner un h\u00f4tel existant est souvent plus strat\u00e9gique qu\u2019en construire un nouveau<\/strong>.<\/p><p data-start=\"3269\" data-end=\"3518\">Cela permet de :<\/p><ul data-start=\"3519\" data-end=\"3773\"><li data-start=\"3519\" data-end=\"3598\"><p data-start=\"3521\" data-end=\"3598\">S\u2019inscrire dans une logique de d\u00e9veloppement durable en r\u00e9utilisant le b\u00e2ti<\/p><\/li><li data-start=\"3599\" data-end=\"3668\"><p data-start=\"3601\" data-end=\"3668\">R\u00e9duire les d\u00e9lais et les co\u00fbts par rapport \u00e0 un projet en partant de z\u00e9ro<\/p><\/li><li data-start=\"3599\" data-end=\"3668\"><p data-start=\"3601\" data-end=\"3668\">Capitaliser sur un emplacement d\u00e9j\u00e0 premium<\/p><\/li><li data-start=\"3717\" data-end=\"3773\"><p data-start=\"3719\" data-end=\"3773\">Cr\u00e9er un concept diff\u00e9renciant avec une identit\u00e9 forte<\/p><\/li><\/ul><p data-start=\"3775\" data-end=\"3874\">C\u2019est cette capacit\u00e9 \u00e0 <strong data-start=\"3798\" data-end=\"3832\">r\u00e9v\u00e9ler le potentiel invisible<\/strong> que nous cultivons chez Moon Hospitality.<\/p><p><span data-contrast=\"auto\">Vous souhaitez cr\u00e9er un h\u00f4tel ou investir dans l\u2019h\u00f4tellerie ? Contactez <strong><span style=\"text-decoration: underline;\"><a href=\"mailto:contact@moonh.co\">contact@moonh.co<\/a><\/span><\/strong> pour d\u00e9couvrir nos opportunit\u00e9s d\u2019accompagnement personnalis\u00e9.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa33b2 elementor-widget elementor-widget-button\" data-id=\"9aa33b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Investir avec nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa86344 e-con-full e-flex e-con e-child\" data-id=\"fa86344\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b395302 elementor-widget elementor-widget-shortcode\" data-id=\"b395302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><form id=\"forminator-module-8600\" class=\"forminator-poll forminator-poll-8600\" method=\"post\" data-forminator-render=\"0\" data-uid=\"69f2f5a18da6d\"><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message\" aria-hidden=\"true\"><\/div><div class=\"forminator-poll-header\"><span id=\"forminator-poll-8600--title\" class=\"forminator-question forminator-poll--question\">Seriez-vous pr\u00eat \u00e0 ouvrir un h\u00f4tel ?<\/span><\/div><\/form><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e7f0e1 e-con-full e-flex e-con e-child\" data-id=\"4e7f0e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81685cd elementor-widget elementor-widget-heading\" data-id=\"81685cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partagez cet article !<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e662ccd e-con-full e-flex e-con e-child\" data-id=\"e662ccd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce33bbd elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"ce33bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e0937e animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8e0937e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35a1570 elementor-widget elementor-widget-heading\" data-id=\"35a1570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">explorez notre univers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b586626 elementor-widget elementor-widget-html\" data-id=\"b586626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"container-line\">\n    <div class=\"title-line\">\n        <svg height=\"10\">\n            <line x1=\"0\" y1=\"5\" x2=\"100%\" y2=\"5\" \/>\n            <circle cx=\"100%\" cy=\"5\" r=\"5\"\/>\n        <\/svg>\n    <\/div>\n    <h3>Plongez dans la diversit\u00e9 de Moon hospitality<\/h3>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7c8d1 elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-n-carousel\" data-id=\"fc7c8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive N\\u00b01&quot;,&quot;_id&quot;:&quot;c452ab2&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b02&quot;,&quot;_id&quot;:&quot;4ed7c61&quot;},{&quot;slide_title&quot;:&quot;Diapositive N\\u00b03&quot;,&quot;_id&quot;:&quot;37a62b7&quot;}],&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72e5a65 e-flex e-con-boxed e-con e-child\" data-id=\"72e5a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-0977cfe e-con-full e-flex e-con e-child\" data-id=\"0977cfe\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/differenciation\/\">\n\t\t<div class=\"elementor-element elementor-element-b4cf7fa e-con-full e-flex e-con e-child\" data-id=\"b4cf7fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9726df2 e-con-full e-flex e-con e-child\" data-id=\"9726df2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261ae01 elementor-widget elementor-widget-heading\" data-id=\"261ae01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">nos m\u00e9tiers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d644e5 elementor-widget elementor-widget-text-editor\" data-id=\"5d644e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019expertise de Moon Hospitality<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ef1c9 elementor-widget elementor-widget-image\" data-id=\"09ef1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"618\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1.webp\" class=\"attachment-large size-large wp-image-5336\" alt=\"Chiffres - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1.webp 780w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1-768x608.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/chiffres-moon-hospitality-1-15x12.webp 15w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-deeaf98 e-flex e-con-boxed e-con e-child\" data-id=\"deeaf98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-e8dedc0 e-con-full e-flex e-con e-child\" data-id=\"e8dedc0\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/differenciation\/\">\n\t\t<div class=\"elementor-element elementor-element-4e67d47 e-con-full e-flex e-con e-child\" data-id=\"4e67d47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b48ba2 e-con-full e-flex e-con e-child\" data-id=\"2b48ba2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1309758 elementor-widget elementor-widget-heading\" data-id=\"1309758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Diff\u00e9renciation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb26a77 elementor-widget elementor-widget-text-editor\" data-id=\"fb26a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visionnaire et Performante<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee68e4 elementor-widget elementor-widget-image\" data-id=\"2ee68e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"620\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1.webp\" class=\"attachment-large size-large wp-image-5323\" alt=\"Valeurs - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1.webp 780w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1-768x610.webp 768w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/08\/valeurs-moon-hospitality-1-15x12.webp 15w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b25a5 e-flex e-con-boxed e-con e-child\" data-id=\"82b25a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-9df02b5 e-con-full e-flex e-con e-child\" data-id=\"9df02b5\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/moon-hospitality.com\/en\/investir-avec-nous\/\">\n\t\t<div class=\"elementor-element elementor-element-ed6871c e-con-full e-flex e-con e-child\" data-id=\"ed6871c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15f7088 e-con-full e-flex e-con e-child\" data-id=\"15f7088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4976e28 elementor-widget elementor-widget-heading\" data-id=\"4976e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">INVESTir avec nous<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdd03f elementor-widget elementor-widget-text-editor\" data-id=\"7bdd03f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investissements s\u00fbrs et rentables<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f922767 elementor-widget elementor-widget-image\" data-id=\"f922767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"310\" src=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality.webp\" class=\"attachment-large size-large wp-image-6166\" alt=\"Le groupe - Moon Hospitality\" srcset=\"https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality.webp 390w, https:\/\/moon-hospitality.com\/wp-content\/uploads\/2024\/09\/le-groupe-moon-hospitality-15x12.webp 15w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca378d3 e-flex e-con-boxed e-con e-parent\" data-id=\"ca378d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2955499 elementor-widget elementor-widget-menu-anchor\" data-id=\"2955499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chez Moon Hospitality, nous voyons le repositionnement h\u00f4telier comme un levier strat\u00e9gique pour r\u00e9v\u00e9ler tout le potentiel d\u2019un lieu. <\/p>","protected":false},"author":3,"featured_media":9411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"R\u00e9novation et repositionnement h\u00f4telier : transformer un actif vieillissant en p\u00e9pite urbaine","_seopress_titles_desc":"Le repositionnement h\u00f4telier, levier strat\u00e9gique pour cr\u00e9er de la valeur et r\u00e9v\u00e9ler le potentiel d\u2019un \u00e9tablissement.","_seopress_robots_index":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement-hotelier"],"_links":{"self":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/9409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/comments?post=9409"}],"version-history":[{"count":5,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/9409\/revisions"}],"predecessor-version":[{"id":10182,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/posts\/9409\/revisions\/10182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/media\/9411"}],"wp:attachment":[{"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/media?parent=9409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/categories?post=9409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moon-hospitality.com\/en\/wp-json\/wp\/v2\/tags?post=9409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}