Summer season Paris 2025: trends, figures, and opportunities for hotel investment
The summer season Paris 2025 confirms the capital’s tourism momentum
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million tourists during the summer
million tourists during the summer
million international visitors
In Brief
In This Article
Summer 2025 confirmed Paris’s appeal with 12.7 million visitors, up 6% compared to 2024. More than just a figure, it reflects a hotel market full of vitality, driven by a diverse mix of French and international guests.
Behind this momentum lie strategic opportunities: rising tourist spending, the recovery of long-haul markets, and a growing demand for hybrid experiences combining accommodation, dining, and culture.
At Moon Hospitality, we read these trends as strong signals for hotel investment. Our mission: to transform this potential into sustainable projects.
1. A positive tourism report for Paris’s summer season in 2025
Strongly growing economic impact
L’été 2025 a marqué un nouveau record pour la capitale française, confirmant son statut de première destination mondiale. Entre juin et août, 12,7 millions de touristes ont séjourné en Île-de-France, dont près de 6,7 millions de visiteurs internationaux.
Cette fréquentation est en hausse de 6 % par rapport à 2024, témoignant d’un regain d’attractivité dans un contexte économique global encore marqué par les incertitudes.
Les retombées économiques suivent la même tendance : avec 6,6 milliards d’euros de dépenses touristiques, Paris renforce son rôle de moteur économique national. Les clientèles françaises ont généré 2,3 milliards d’euros, tandis que les voyageurs internationaux ont dépensé 4,3 milliards d’euros.
La saison estivale Paris 2025 confirme ainsi que la capitale reste une destination où l’expérience culturelle, gastronomique et urbaine se traduit directement en valeur pour l’ensemble du secteur hôtelier.
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2. Summer season Paris 2025: hospitality trends and dynamics
The recovery of international markets
The Paris region hotel sector fully benefited from this momentum. The occupancy rates, although uneven across the months, reflected strong demand in June and a solid performance in July–August.
Valuing diversité des clientèles a joué un rôle déterminant : si les touristes français sont venus massivement des régions Auvergne-Rhône-Alpes (+9 %), Nouvelle-Aquitaine (+15 %) et Occitanie (+13 %), la reprise des marchés asiatiques et du Moyen-Orient, notamment via la hausse des réservations aériennes (+26 % pour le Moyen-Orient, +19 % pour l’Asie du Sud-Est) vient renforcer cette tendance.
Stays are also diversifying: the rise of furnished and seasonal rentals (+13% vs. 2024) illustrates the transformation of habits, while urban hospitality maintains its central role in terms of comfort, experience, and services. The summer season Paris 2025 is therefore reshaping the hospitality landscape, creating an environment that is both competitive and full of opportunities.
3. Summer season 2025 in Paris, a real opportunity for hotel investment
Moon Hospitality’s strategic support
In this context, the summer season Paris 2025 illustrates the strategic opportunities available to investors. The increase in tourist flows, combined with higher spending per traveller, highlights the need to rethink the hotel offering in terms of experience and differentiation.
Properties able to combine accommodation, dining, workspaces, and cultural offerings are emerging as the big winners of this new era of hybrid hospitality.
Moon Hospitality anticipates these developments by supporting project owners across the entire value chain: asset acquisition and repositioning, the design of distinctive concepts, and efficient operational management.
The goal is clear: to transform hotel assets into true urban gems, capable of attracting diverse clientele and generating sustainable profitability. Discover our services or contact us to learn more about our hotel investment solutions.
