Off-peak hotels: how staycations are transforming urban hospitality in 2025
The new dynamic boosting urban hotels.
Reading Time: 6 Minutes
Key Takeaways
Quick Facts About the Article
Europeans plan to take several leisure trips in the next six months.
of off-season urban bookings come from local guests.
increase in weekend bookings in urban hotels during winter.
In Brief
In This Article
In Paris, as in major European capitals, a discreet yet powerful phenomenon is reshaping hotel performance curves: the rise of off-peak demand.
Traditionally, urban hotels experienced a sharp drop in occupancy between November and March, as well as during the post-summer period. But in 2025, the rules are shifting: local residents themselves are becoming travellers.
Staycations, micro-getaways, local offers, data-driven approaches… Hotels that dare to rethink their off-season strategy are seeing their occupancy rate increase by 5 to 15% depending on the market, while also boosting revenue per guest.
A golden opportunity for both investors and operators.
1. Why the off-peak hotel strategy is becoming a key performance lever in 2025
A direct response to new traveller behaviours.
1. A market stabilising after 2024
As the hospitality industry regains its footing after major public events, demand is normalising. A rebalancing is emerging between international travellers and domestic guests — an ideal context to activate off-season levers.
2. The local clientele, an underused treasure
Staycations are no longer a trend:
+35% Google searches for “staycation Paris”.
Shorter stays (1 to 2 nights).
Higher ancillary spend (+18% on average).
Local guests are looking for:
- ✔️ ease
- ✔️ premium comfort
- ✔️ turnkey experiences
- ✔️ proximity without transport constraints
For urban hotels, it is an opportunity to smartly fill low-demand periods.
3. Off-peak periods: a strategic space for ancillary revenues
In the off-season, travellers tend to spend more within the hotel itself:
F&B (brunches, tea time, wine & cheese)
cultural events
well-being offers
late check-out / early check-in
room upgrades
In 2025, the goal is no longer just to increase occupancy, but to increase the value of every stay.
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2. Staycation in Paris: how urban hotels boost their off-season occupancy rates
A strategy that turns the off-season into an opportunity.
1. Create offers truly tailored to local demand
The best-performing urban hotels in off-peak periods rely on highly targeted packages:
Relaxing stay (spa, massage, breakfast included)
Gourmet stay (dinner + room)
Cultural stay (museum tickets + overnight stay)
Work & chill stay (coworking + night stay)
What works: simplicity + perceived value + exclusivity.
2. Activate contextualised communication
Seasonality is a narrative opportunity:
“Paris in winter”
“Rediscover your own neighbourhood”
“48 hours to disconnect without leaving the city”
Hotels position their property as a local escape, both accessible and inspiring.
3. Optimise distribution with data
High-performing off-peak hotels rely on:
advanced postcode-based segmentation
automated CRM campaigns
exclusive offers reserved for direct bookers
dynamic pricing analysis
In 2025, hotels that can cross-analyse market data and guest data gain a clear competitive advantage.
3. Off-peak hotels: an opportunity for investors
A competitive advantage in urban markets.
For investors, the off-peak dynamic unlocks three major levers:
Stabilisation of annual revenue
Better control of GOPPAR
Asset value enhancement through a more resilient business model
In a highly competitive urban market, the ability to perform during off-season periods is becoming a key marker of an asset’s operational quality.
Moon Hospitality’s analysis
The dual dynamic redefining hotel performance.
The off-peak trend accelerates a fundamental truth: urban hotels must rely less on international tourist flows and increasingly position themselves as living spaces for the local market.
At Moon Hospitality, we observe that assets that adopted a staycation strategy as early as 2023 are now recording:
+8% occupancy rate in low season
+12% in F&B revenue
increased loyalty from local guests
Hotels capable of leveraging this dual local and international dynamic will be the top performers in 2025–2027.
