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Discover the 5 hotel industry trends in 2025.

Invest in the future of the industry

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Some travelers prefer to stay in eco-friendly hotels

In Brief

In This Article

The hotel industry is constantly evolving, driven by increasingly demanding guest expectations, technological innovations, and shifting economic dynamics. While hospitality has faced major challenges in recent years, it is emerging stronger in 2025 by adapting to the new market realities.

Hotel trends are a source of reflection for investors looking to capitalize on the opportunities of tomorrow.

In this article, Moon Hospitality guides you through the 5 key hospitality trends in 2025 and explains how they impact the profitability of hotel projects. Discover these key elements to optimize your hotel investments and seize the best market opportunities.

1. Hospitality Trends: Focus on Lifestyle Hotels and the Reinvented Customer Experience

Places designed as spaces for emotions and personal expressions

Lifestyle and experiential hotels have experienced rapid growth in recent years, and this trend is expected to continue in 2025. This type of hotel focuses on a unique experience and a strong concept, in line with the aspirations of travelers seeking authenticity and personalization.

These establishments stand out for their carefully curated design, immersive atmosphere, and their ability to meet the specific needs of guests, whether they are seeking relaxation, work, or cultural discovery. Lifestyle hotels particularly attract millennials and Generation Z, who prioritize accommodations that offer a true experience beyond mere lodging. 

This trend is growing, as 45% of hotel guests say they are tired of the uniformity of the hotel industry, Coach Omnium, 2022.

Impact on profitability: 

✔️Increase in average rates, these hotels can justify higher prices due to their unique character and premium positioning.

✔️ Increased loyalty, a loyal customer base seeking an immersive experience is willing to return, ensuring better revenue stability.

Chambre Maison Mère

2. New Trends in Hospitality: Digital Innovation and Immersive Technologies

Towards augmented hospitality through automation and personalization

Digitalization continues to transform the hospitality industry. From reservation management to the on-site customer experience, new technologies play a central role in enhancing hotel profitability. 

The introduction of intelligent management systems, such as yield management to adjust prices in real-time, or paperless check-ins, simplifies operations and optimizes resource management. Furthermore, the use of artificial intelligence for customer service, such as chatbots or virtual assistants, enables quick responses to customer needs while reducing labor costs.

According to a study by Amadeus (2021), 91% of travelers believe that technology enhances their confidence to travel, a key factor in attracting and retaining customers.

Impact on profitability: 

✔️ Reduction in operational costs through automation and the use of optimized tools.

✔️ Increase in occupancy rate through more flexible pricing strategies and optimal inventory management.

3. Sustainable Hospitality Trends: The Rise of Ecotourism and Sustainable Accommodation

A sustainable hospitality that reconciles comfort, ethics, and commitment.

Eco-conscious travelers are becoming increasingly numerous, pushing hotels to adopt sustainable practices to meet this growing demand. Establishments that commit to ethical approaches and environmentally friendly practices benefit from a positive image, enhance their appeal, and attract a loyal clientele.

Ecological initiatives, such as the use of renewable energy, optimized waste management, and the integration of recycled materials in building renovations, have now become key criteria for many

This figure speaks for itself, 68% of travelers prefer to stay in an eco-friendly hotel (Amenitiz, 2019).

Impact on profitability: :

✔️ Reduced energy costs, investing in sustainable energy solutions enables long-term savings.

✔️ Access to grants and funding for environmentally friendly projects, thus reducing the initial investment cost.

Hôtel Éco-responsable

4. Among the current trends in the hospitality industry: the rise of hybrid formats

Environments designed to streamline activities: stay, create, exchange.

Hybrid hotels, blending coliving spaces and coworking, are experiencing growing popularity, especially in major cities and popular tourist destinations. These establishments target business travelers, digital

In the coming years, a rise in hybrid hotels is expected, with more establishments emerging as they meet a specific need: versatile places where gu

Impact on profitability: : 

✔️ Diversification of revenue streams through complementary services such as renting out workspaces or coworking rooms.

✔️ Improved room profitability thanks to extended stays from business clients.

IDEAL FOR PROFESSIONALS

Facilities designed for work, including meeting rooms and coworking spaces.

PERSONALIZED SERVICE<

Des offres adaptées aux besoins des voyageurs, avec des espaces modulables et des prestations sur mesure.

Comfort and Friendliness

Un environnement où les voyageurs peuvent se sentir comme chez eux tout en profitant d’espaces communs propices aux échanges et à la détente.

A Profitable Model

Optimisation des espaces et diversification des revenus grâce à une double clientèle, professionnelle et touristique.

5. Focus on Hospitality and Revenue Management Trends: Between Data, Flexibility, and Strategy

When economic performance is custom-built, in tune with travelers’ expectations

Revenue management has become a key area for maximizing hotel profitability. New dynamic pricing methods and the use of data allow hoteliers to adjust their rates based on demand and market fluctuations, ensuring optimal profitability.

Moreover, the use of online booking platforms and strategic partnerships with OTAs (Online Travel Agencies) has become essential to reach a broader customer base.

De plus, l’utilisation de plateformes de réservation en ligne et de partenariats stratégiques avec des OTAs (Online Travel Agencies) est devenue essentielle pour atteindre un plus grand nombre de clients.

Impact on profitability:

✔️ Occupancy rate optimization through better pricing and inventory management.

✔️ Improved profit margins through more precise and flexible pricing strategies.

Réception Maison Mère

Moon Hospitality's Analysis

Adapting Investments to Tomorrow's Trends

Les tendances hôtelières en 2025 ouvrent de nouvelles perspectives passionnantes pour les investisseurs. Choisir un investissement stratégique aligné avec ces dynamiques peut maximiser de manière significative la rentabilité à long terme.

At Moon Hospitality, we assist our clients in identifying and managing pioneering hotel projects, leveraging our expert market knowledge and our ability to anticipate major industry shifts.

If you are looking for forward-thinking hotel investment opportunities that align with these disruptive trends, feel free to contact us to learn more.

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