MEWS UNFOLD 2025: A Look Back at the Hoteliers’ Event
A key event in the hospitality industry
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Key Takeaways
Quick Facts About the Article
HOTELIERS
CONFERENCES
SPEAKERS
In Brief
In This Article
On April 30th, the Mews Unfold 2025 event brought together key players from the hospitality industry to explore the future trends of the sector.
With over 700 hoteliers in attendance, including Aziz Temimi, founder of Moon Hospitality and Maison Mère, the event shed light on crucial topics such as technological innovation, automation, and revenue optimization.
For hoteliers and industry professionals, this event offered a unique opportunity to explore how to adapt to a rapidly evolving market while maximizing return on investment. Discover the key takeaways from this unmissable gathering.
1. The major trends in hospitality according to Mews Unfold 2025.
Innovation, personalization, and performance at the heart of tomorrow's hospitality
During the Unfold 2025 event organized by Mews, the conferences highlighted the key challenges reshaping the future of hospitality. A valuable source of inspiration for better anticipating investment opportunities in this evolving sector.
Navigating new frontiers together: Exceptional experiences and lasting impact
The event started with a conference on the creation of unforgettable experiences. The focus was on showing how hotels can offer services that go far beyond traditional accommodation, focusing on personalization and emotional value for the guest. A crucial topic for investors seeking new concepts for their hotel projects.
The spirit of hospitality in the age of automation
One of the most interesting sessions addressed the balance between automation, artificial intelligence, and the human spirit of hospitality. Automation helps reduce costs and improve operational efficiency, but the key question remains how to maintain the authenticity of the welcome while integrating advanced technologies. For hoteliers, understanding this dynamic is essential to making informed decisions about technological implementation in their establishments.
How to unlock productivity ?
During this session, practical strategies were shared to optimize productivity in hotels. Using technology to automate repetitive tasks allows teams to focus on enhancing the guest experience. For hoteliers and investors, this means a better return on investment and smoother human resource management.
2. Technologies and innovations: the drivers of profitability in hospitality
Towards augmented hospitality through automation and personalization
Technological innovation was a key theme throughout the event. Technological solutions, ranging from customer data analysis to Fintech dedicated to hospitality, demonstrated that the future of the hospitality sector is now more connected to innovation than to geographic location alone.
Transform your revenue potential
This session explored different strategies for dynamic pricing and managing fluctuating demand. The ability to anticipate trends and adapt to a constantly evolving market allows for increased profitability while providing a high-quality guest experience.
Tech as an enabler
The session on the role of technology revealed how advanced systems enable more agile and transparent hotel management. Data analysis has become a strategic tool for predicting guest preferences and personalizing offers, an approach particularly beneficial for hoteliers seeking cost-effective and scalable solutions.
3. Se préparer à l’avenir du secteur de l’hôtellerie
Entre design centré sur le client, automatisation intelligente et stratégie de revenu personnalisée
For two days, hospitality professionals, technology experts, hotel founders, and investors gathered to explore the major developments in the industry: automation, artificial intelligence, human-centered design, revenue optimization, fintech integration, and sustainable innovation.
Pendant deux jours, professionnels de l’accueil, experts technologiques, fondateurs d’hôtels et investisseurs se sont réunis pour explorer les évolutions majeures du secteur : automatisation, intelligence artificielle, design centré sur l’humain, optimisation des revenus, intégration du fintech, et innovation durable.
Each conference was an opportunity to decode a fundamental pillar of tomorrow's hospitality :
- How to create emotional hospitality in the age of artificial intelligence ?
- What trends will shape the value of hotel assets in the coming years ?
- What innovations are already boosting revenue while enhancing the experience ?
These rich and forward-looking discussions provide a true roadmap for investors wishing to anticipate the structural changes in the hotel market. Understanding these trends means being able to fine-tune one's investment strategy, detect future growth areas, and assess the long-term viability of assets.
4. Moon Hospitality's presence at Unfold 2025
Moon Hospitality took part in the discussions on customer-centric hospitality
Aziz Temimi, founder of Moon Hospitality and Maison Mère hotel, was invited as a speaker at the roundtable "Guest Centric Design – Design with Purpose", focused on hotel design based on the guest journey.
At Maison Mère, this approach is a daily reality. Founded by Aziz Temimi, the hotel reflects a strong conviction: a hotel no longer just provides accommodation, it must create an emotion, a sense of belonging, a memory. The guest experience is not an end goal, but the starting point of every strategic decision.
Each space is designed as a theater for human interactions. The welcome is personalized, and the common areas are created as gateways to meeting, discovery, and authenticity.
The intervention of various speakers highlighted the importance of experience architecture in hotel design. A key factor for guest well-being, loyalty, and ultimately, the profitability of establishments. This is an increasingly observed angle by hoteliers and investors, in search of sustainable, emotional, and differentiating concepts.
