Investing in serviced apartments: combining hospitality, flexibility, and rental yield
L’appart-hôtel nouvelle génération s’impose comme une solution d’avenir pour les voyageurs et les investisseurs.
Reading Time: 6 Minutes
Key Takeaways
Quick Facts About the Article
occupancy rate in urban residences in 2023
This is the revenue generated by tourist residences in 2023
of tourist residences were located in urban areas in 2023
In Brief
In This Article
Long confined to a utilitarian role, serviced apartments are now undergoing a makeover. Driven by evolving lifestyles, work patterns, and travel habits, they attract guests seeking independence, comfort, and personalisation.
For investors, investing in serviced apartments now represents a strategic opportunity combining rental yield, operational flexibility, and an enhanced experiential offering.
At Moon Hospitality, we believe that part of the future of hospitality lies in this new generation of serviced apartments, reimagined as true living spaces.
Why are serviced apartments appealing to a new generation of travellers?
Autonomy at the heart of the experience
Remote work, mobility, demand for flexibility… The world of travel is evolving, and with it, travellers’ expectations. The serviced apartment stands out as a contemporary response to these new needs.
The serviced apartment meets these diverse expectations by combining :
- Residential comfort: more generous space than a standard hotel room
- Confort résidentiel : volumes plus généreux qu’une chambre d’hôtel classique
- Flexibility of stay: from a few nights to several weeks
- Security and services: reception, cleaning, concierge services as applicable
This concept appeals to families, young professionals on the move, and digital nomads who wish to stay in city centres or near urban areas.
The model perfectly adapts to contemporary uses, halfway between furnished rental and hotel hospitality, while retaining the flexibility of a hybrid format.
Want to know the latest trends, our upcoming projects, or private events?
Invest in a hybrid format at the crossroads of hospitality and rental real estate
A Strategic Vision for Investors
From an investment perspective, the serviced apartment combines the advantages of traditional hospitality with those of residential rental real estate, while minimising certain risks.
An economically attractive model :
- Lower operational turnover than a standard hotel
- Moins de turnover opérationnel qu’un hôtel classique
- Shared costs in the case of a multi-unit format
- Optimised yield through the ability to adjust pricing based on length of stay (night, week, month)
In major French cities subject to increasingly strict regulations on furnished tourist rentals, such as Paris, Lyon, or Bordeaux, the serviced apartment stands out as a regulated and sustainable alternative. It allows the operation of an asset in full compliance with the law, while offering a high-quality product that meets municipal expectations.
Invest in a serviced apartment and rethink the guest experience
The impact of design and uses on guest loyalty
The serviced apartment is no longer limited to being just a place to stay. It becomes a place to live, even if only temporarily.
What sets the most successful concepts apart today is their ability to offer a true experience, based on comfort, ease of use, and local authenticity.
Design, space ergonomics, service modularity, as well as the little details, a curated selection of recommended shops, neighbourhood partnerships, personalised welcome, create an atmosphere that makes all the difference.
This experiential dimension is essential. It helps build loyalty among a demanding clientele, stand out in a competitive market, and position the serviced apartment within a sustainable development approach, connected to the city, its residents, and its uses.
Moon Hospitality’s support for investing in a serviced apartment
Tailored Support to Ensure the Success of Your Hotel Project
In a market seeking resilience and diversification, the serviced apartment is a format for the future. Neither an impersonal hotel nor an unregulated short-term rental, it meets the demands of modern urban tourism: modular, engaging, and high-performing.
Dans un marché en quête de résilience et de diversification, l’appart-hôtel est un format d’avenir. Ni hôtel impersonnel, ni location courte durée non encadrée, il répond aux exigences d’un tourisme urbain moderne : modulaire, engageant et performant.
For an investor, the model offers :
- To optimise the use of an urban building
- To host multiple traveller profiles without compromising on service quality
- To align with sustainable local dynamics, in connection with neighbourhood residents
The development of this type of establishment requires a clear vision, a mastery of project orchestration, and a culture of personalisation. This is exactly what we offer at Moon Hospitality.
Do you want to create or invest in a serviced apartment? Contact contact@moonh.co to discover our personalised support opportunities.
