Opening a Hotel: Our 5 Expert Tips
The 5-Step Journey to Strategically Opening a Hotel
Reading Time: 6 Minutes
Key Takeaways
Quick Facts About the Article
Expected increase in customer satisfaction through personalisation
Travellers choose their hotel based on location
Hotel bookings are now mostly made online
In Brief
In This Article
This type of project requires careful planning, a deep understanding of market trends, and effective management at every stage — from design to operation.
This type of project requires rigorous planning, a deep understanding of market trends, as well as effective management of every stage, from design to operation.
If you are considering investing in the hotel industry, this article will guide you through the key steps to create a hotel and turn your project into a true success.
In This Article
1. Define a Concept and Strategic Positioning to Create a Hotel
Adapting the Offer to the Specific Expectations of the Market
One of the first steps to successfully create a hotel is to define a clear and distinctive concept. Indeed, the positioning of your establishment must meet the specific expectations of your target market.
Will you choose a luxury hotel, a boutique hotel, or a budget hotel? The concept of your hotel will determine its long-term profitability and its appeal to guests.
Identify the Ideal Customer Target for Your Hotel
Conducting an in-depth analysis of the local market will help you better understand the type of guests you want to attract. This may include business travellers, families, tourists, or high-end clientele.
The choice of hotel location and the quality of services must be tailored to this target audience to ensure the success of the hotel investment.
According to a study by TendanceHotellerie, 68% of travellers choose their hotel based on the destination, just after price. This highlights the importance of promoting not only the hotel but also the destination and nearby attractions.
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2. Location: A Key Factor in Successfully Creating a Hotel
Choosing a Location with Profitability Potential
Choosing the right location is crucial for the success of your hotel project. Indeed, your hotel’s location will directly impact its occupancy rate and, consequently, its profitability.
You need to analyse various factors: proximity to tourist attractions, accessibility, local competition, transport infrastructure, and more.
Criteria to Consider for a Strategic Location :
The ideal location must not only meet local tourist demand but also allow for maximum visibility.
A strategic location in a busy area or well served by public transport can greatly increase your hotel’s profitability. It is also important to consider local real estate market prices to make an optimal financial decision.
3. Develop a Solid Business Plan to Successfully Create a Hotel
Defining a Long-Term Profitability Strategy
Creating a hotel involves significant financial investments. Before you begin, it is essential to develop a solid business plan to guide your project. This will help you anticipate costs, structure financing, and define the future profitability of the establishment.
Optimising financing for a hotel investment:
There are multiple financing options to create a hotel: bank loans, private investors, crowdfunding, or public aids specific to the hotel industry.
A good business plan must include detailed financial projections to convince investors and financial partners of the project’s viability.
4. Designing the Architecture and Interior to Create a Unique Hotel
Optimising Spaces for an Exceptional Guest Experience
The design of the hotel, both architecturally and decoratively, is a key element in attracting guests and ensuring their satisfaction.
Working with architects specialised in hospitality will allow you to create a functional and pleasant space.The hotel design must align with its concept and positioning, while optimising the guest experience.
A 35% increase in customer satisfaction is expected in 2025, thanks to the optimisation of personalisation. (Aura Group)
The hotel design should not only be aesthetic, it must also be functional.
Common areas, guest rooms, services, and amenities must meet the specific needs of guests while creating a pleasant atmosphere. A well-thought-out design can strengthen your hotel’s reputation and encourage guest loyalty.
5. Marketing Strategy for a Strong Start After Creating a Hotel
Building a Strong Brand Identity
Once your hotel is ready to welcome guests, it is essential to implement an effective marketing strategy. This includes building a strong brand identity, optimising your online presence, and managing public relations.
The majority of hotel bookings are now made online. Direct bookings via hotel websites have increased, reaching 28.8% of online revenue in Europe in 2023, compared to 25.4% in 2019, according to TOM Travel. It is therefore essential to work on your digital strategy. Advertising campaigns on social media, an efficient website, and partnerships with booking platforms will help maximise your occupancy rate. Implementing an SEO strategy to improve online visibility is also a key success factor.
Moon Hospitality’s Support for Creating a Profitable Hotel
Tailored Support to Ensure the Success of Your Hotel Project
Investing alongside Moon Hospitality means benefiting from expert support at every stage of creating a hotel. Leveraging our hotel investment expertise, we guide you from concept to operation to optimise your project’s profitability. Thanks to our experience and network, we help you make strategic decisions regarding location, financing, and management.
Are you looking to create a hotel or invest in the hospitality sector? Contact contact@moonh.co to discover our personalised support opportunities.
