The 5 Hotel Types Trending in 2025
Understanding the new models reshaping hotel investment
Reading Time: 5 Minutes
Key Takeaways
Quick Facts About the Article
93% of travellers state that they want to make more sustainable travel choices in 2025.
new hotel projects are planned in France by 2026
billion was invested in hotels across Europe in the first quarter of 2025, exceeding the ten-year average
In Brief
In This Article
The hotel industry is undergoing a profound transformation: travellers are now looking for much more than just accommodation.
In 2025, expectations are shifting towards experience, personalisation, flexibility, and sustainability. For investors and professionals, understanding the hotel types that are reshaping the market is essential to anticipate opportunities and maximise performance.
In This Article
1. Boutique hotels: an intimate and distinctive hotel type
The importance of storytelling and brand identity
Boutique hotels are small-scale establishments that focus on design, personality, and tailor-made service. They stand out with a strong identity – artistic, cultural, or local – and a close relationship with their guests. Here, every stay tells a unique story.
Example: Joli Môme, a boutique hotel in the heart of Batignolles
Located at 11 rue des Batignolles, Joli Môme is the latest project by Moon Hospitality. This 31-room boutique hotel combines the intimacy of a Parisian guesthouse with the vibrant energy of a lively neighbourhood.
A design conceived as an extension of the Batignolles district,
Warm common areas designed to encourage conviviality,
An experience-focused approach, with shared moments such as breakfast, afternoon tea, and a wine & cheese aperitif.
Joli Môme perfectly illustrates the strength of boutique hotels: a strong local anchoring, a distinctive atmosphere, and genuine proximity with travellers.
✔️ Investment Opportunity: Boutique hotels such as Joli Môme enable a premium positioning thanks to their unique identity and generate increased customer loyalty through personalised experiences. They also serve as a lever for real estate value creation in emerging neighbourhoods, as illustrated here in Batignolles.
Apart-hotels: a flexible and profitable hotel model
Responding to the new practices of bleisure and remote work
Apart-hotels (or serviced residences) combine the advantages of a furnished apartment with the services of a hotel. This format appeals to long-stay travellers, digital nomads, and professionals on extended business trips. The rise of remote working and bleisure (business + leisure) further strengthens their appeal.
✔️ Investment Opportunity: Apart-hotels ensure occupancy stability thanks to long stays, and deliver an optimised rental yield compared to traditional hotels.
3. Lifestyle hotels: a hybrid and convivial hotel category
Towards augmented hospitality through automation and personalization
4. Sustainable hotels: a must-have hotel type in 2025
Guest expectations in the face of environmental challenges
Les hôtels durables intègrent des pratiques responsables dans leur fonctionnement : circuits courts, partenariats locaux, réduction des déchets, sobriété énergétique. 93 % des voyageurs en 2025 déclarent vouloir privilégier des séjours plus respectueux de l’environnement.
✔️ Investment Opportunity: This type of hotel represents a powerful differentiation lever and contributes to the enhancement of brand image. They attract a demanding international clientele, willing to pay more for a responsible stay.
IDEAL FOR PROFESSIONALS
Facilities designed for work, including meeting rooms and coworking spaces.
PERSONALIZED SERVICE<
Des offres adaptées aux besoins des voyageurs, avec des espaces modulables et des prestations sur mesure.
Comfort and Friendliness
Un environnement où les voyageurs peuvent se sentir comme chez eux tout en profitant d’espaces communs propices aux échanges et à la détente.
A Profitable Model
Optimisation des espaces et diversification des revenus grâce à une double clientèle, professionnelle et touristique.
5. New-generation hostels: an accessible and design-led hotel concept
Between conviviality and design, a reinvented format
Moon Hospitality's Analysis
Adapting Investments to Tomorrow's Trends
✔️ Would you like to learn more about our urban and experiential projects? Discover our projects or contact our team.
✔️ Vous souhaitez en savoir plus sur nos projets urbains et expérientiels ? Découvrez nos réalisations ou contactez notre équipe.
