MOON&CO PODCAST – JOËLLE ROBIN: RETHINKING HOTEL COMMUNICATION

In this episode, Aziz Temimi, founder of Moon Hospitality, talks with Joëlle Robin, a pioneer in hotel communications, founder of Webcom and Ultimate Content, and now a hotelier with Maison Urbaine in Paris.

Together, they address a central question: How can communication strengthen a hotel’s positioning, increase its visibility and sustainably support its commercial performance?

On the agenda:

• New communication strategies in the hotel industry.
• Le branding comme levier de différenciation et de création de préférence.
• The impact of artificial intelligence on roles and practices.
• Hotel e-commerce, still insufficiently integrated into sales strategies.
• Online reputation as a pillar of trust, visibility and conversion.

Today, hotel branding is no longer limited to a visual identity. It conveys a positioning, tells the story of a place, embodies a vision and must remain consistent with the experience guests actually have.

An episode to listen to in order to understand how a structured communication strategy can enhance a hotel’s appeal, increase direct bookings and build lasting relationships with its audiences.